Vantage Marketing Innovation Lab

Ivonne is the visionary force behind Vantage Innovation Lab. She boasts a remarkable array of achievements, including the prestigious AMA Marketing Lifetime Award and over 40 esteemed accolades for creativity, performance, innovation, and achievement.

The impact of her work has transcended industries, leaving an indelible mark on the marketing landscape. Her passion for martech-led marketing innovation is the driving force behind her relentless pursuit of groundbreaking strategies that elevate brands to new heights.

With a profound knowledge of the marketing technology ecosystem, her expertise in navigating the ever-evolving landscape is unmatched, and her 20+ years of marketing disruption have redefined the industry.

From trailblazing the first-ever digital marketing efforts for the largest airline on Earth - American Airlines, across 20 Latin American countries in 2002, to spearheading the innovation agenda that propelled Avocados From Mexico’s brand to the top of Fast Company's Most Innovative Companies list worldwide as the avocado brand’s head of marketing for almost a decade before venturing into “The Lab”.

At Vantage Innovation Lab, her profound understanding of the marketing technology ecosystem is integrated seamlessly into every aspect of the business.

Ivonne's passion for innovation shines through, inspiring a culture of creativity and pushing boundaries that shatter benchmarks and surpass established KPIs.

We Fuel Brands And Business Growth Through MarTech-Powered Innovation & Untamed Creativity

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Our creativity is boundless and untamed, and it doesn't stop at silos